Who thought that was a good idea?

Who thought that was a good idea?

This sign was placed on the Forrest Highway just south of Perth.

As the sign says “Don’t be distracted when you are driving”, I fully endorse this sentiment from the Western Australian Government, but I want to know who was the mental giant that thought it was a good idea to distract you from driving to get their message across.

Some thoughtless idiot has spent the tax payers dollars because some slimy advertising geek said it would be a good idea.

Not impressed WA Government.